Tuesday, November 18, 2014

A Clean Tomorrow

We live in a very diverse nation. We have all kinds of people, living in all kinds of conditions, with vivid desires and needs. I had done a research some time ago, and I came upon the fact that our Tier-2 cities are responsible for around 60% of demand of consumer goods. That quite signifies that the wants of people are being satisfied, but what about the needs?

A large population, with a large proportion being women and children, demands for a lot from the government. It is the fundamental right of each and every citizen to have every need satisfied by the management of the nation, but is it practically possible to check every single person's needs in a nation of 2 billion people? That's not possible even in our dreams.

But then, what exactly is the way out? Then come those NGOs and those people whose wish is just to serve the nation and its people, in a way that it leads to the overall development of both. But they can tackle problems at the pace of a mere tortoise, and that too a place at a time, due to their tiny bag of resources, unless the people unite for them, and work with them.

India is an agricultural nation and even though we say that people go hungry, it is malnutrition which impacts the common man more. The absence of the basic requirements of sanitation and clean water supplies leads to people coming up more easily against ailments, and also not obtaining the nutrition level required by the body.

With global warming taking its toll on the weather, the provision of clean water to the entire populace is a task which makes impossible seem easy. But yes, sanitation is something we can work to provide the whole nation, to the men, to the women, to our children, to our parents, to our grandparents, and to anyone and everyone who lives in this nation.

This is what Domex works in doing. Their survey shows that there are still 597 million people struggling to obtain the most basic level of sanitation in our nation, and there are villages embedded in our development which do not even have closed washrooms. Their new campaign works with the people in order to provide these underdeveloped villages with clean environments to let out the harmful wastes of our body, and to protect themselves from the numerous diseases which roam around in the muck and grime.

But is it only their responsibility as a mammoth brand to think about what people should get from life and this country? Do we not have a basic responsibility, not only as Indians, but firstly as humans, to work towards a better tomorrow, where every person at least has a dignified way of cleaning their innards?

It doesn't end here with me blogging this, and then rushing off to enjoy a movie or a treat, while those people out there crave for their necessities. We have a social responsibility, and we must contribute to such causes with our heart and mind wide open. The Domex initiative has till now brought about a noticeable change in several villages in Maharashtra and Orissa, and their aim is to build up to 24000 toilets by 2015, their main places of concern being those faced with the dirty issue of open defecation. They have also launched a website where you can contribute and also have a thorough look at their stories and how they have benefitted the lives of so many.

You can show your support for this campaign by just clicking on the Contribute tab on the Domex website (http://www.domex.in). For each click, Domex will contribute Rs. 5 towards the initiative, thereby allowing multitudes to live a dignified life.

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